Under Armour opens its biggest store in the Philippines + launches All Out Mile

Under Armour just opened its biggest store in the Philippines at SM Mall of Asia, on the 2nd Level of its South Entertainment Mall. The store is a 460 sqm space using the Global Brand House City concept, housing an extensive product assortment in categories of training, basketball, running, and lifestyle.

At the same time, Under Armour is bringing the All Out Mile international challenge to the streets of the Philippines in celebration of Global Running Day. You can be one of the first to join and experience what it takes to train like a champ, and go head-to-head for the coveted Fast Miler spot from June 1 to 5, 2022.

If you’re a newbie, you can reach your max potential with a 30-day period of training with professional athletes and coaches, ready to help you kick-start and navigate your running journey, starting May 1 till 31.

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Own a Scooter? Avoid These Fashion Faux-Pas!

Scooters are undoubtedly a convenient and affordable way to travel across town. You don’t have to worry about getting stuck in traffic or paying high fuel and maintenance costs, and you can look great while you’re traveling between locations.

Unfortunately, some scooter owners make some terrible fashion mistakes. Some of the things that scooter owners wear (or not, as the case may be) are ridiculous and can even be extremely dangerous! If you’re a scooter owner, here are the fashion faux-pas to avoid:

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Why Do We Go So Crazy For The Latest Fashion? It Could Be Your Jeans

Keeping up with the latest fashion trends is a full-time occupation for many of us. We spend an inordinate proportion of our day perusing the style feeds of various magazines and digesting the content. Kendall Jenner is never far away. 

Occasionally, it is worth taking a step back and thinking about why we’re so into fashion. What is it about those glasses or that jacket that makes us go so crazy?

If you’re anything like most fashionistas, you’ve found yourself in this position multiple times. You go into a store, see an item you want, and just have to have it. No power on Earth can stop you from whipping out your credit card and purchasing said item. You’re almost powerless to resist. 

The psychology is this situation is unusual. What is it about fashion that is so compelling? What keeps people coming back for more? 

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4 Ways to Embrace Sustainable Fashion

The fashion industry needs to improve its approach to sustainability. Unfortunately, it is going to be a long and painful process to transform a sector that encourages fast production, frequent shopping trips, and throw-away habits. Ultimately, most of us keep track of seasonal trends. The cute little dress you bought last summer may not work anymore in the future, because the shape, the color, or the material isn’t popular anymore. 

Oh well, nevermind, you think to yourself. I could just buy a new dress anyway! 

Unfortunately, if we want to make fashion more sustainable, we need to get to the bottom of the problem. And that means we have to correct the way we think about fashion. 

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Unboxing the TOMS Star Wars Darth Vader Sneakers

One of the most awaited movies of 2019 is Star Wars: The Rise of Skywalker (or if you’re in the Philippines, January 2020, right after the Metro Manila Film Festival). This closes out the Skywalker Saga, spanning nine films and 42 years. With this level of excitement, it’s no surprise that brands would want to tie up with Lucasfilm to create all sorts of merch. TOMS is one of those and they created a line of shoes that celebrates the media franchise. I got the Darth Vader sneakers and here’s a short unboxing.

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See the Latest in Filipino Fashion with StyleFestPH

I’m always impressed at how crafty my generation and the one after it is in different fields. This weekend, our former intern is hosting a Powerpoint party, where people can talk about literally anything under the sun as long as it’s done on the presentation platform. He’s just one of the many in my age group proving that millennials and Gen Z are doing more than just fine.

In terms of fashion, there are many who are flourishing in the field, whether as a designer, stylist, hair or makeup artist, or even as fashion journalists. To celebrate this glamorous industry, Globe Telecom’s lifestyle brand, 0917 Lifestyle, partnered with the country’s premier event agency, SAGA Events for StyleFestPH. The three-day fashion fest aims to help Filipino fashion design students, talents, and young content creators to showcase their creativity and craftsmanship and to promote the movement for Filipino fashion through various initiatives.

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