If there’s a silver lining to the lockdown, it’s that it accelerated the growth of e-commerce in the Philippines. NielsenIQ stated that online shopping transactions have grown over 325% during this period, and there’s no end in sight. More and more Filipinos are turning to the digital economy to build a business.
While there are many resources about e-commerce in general, there are precious few specific to the Philippines. Starting an e-commerce business in the United States or other western markets is, of course, different from doing so in the Philippine context. There are nuances to every aspect of doing business here, and e-commerce is no exception.
It is this gap that inspired the creation of The E-Hustle: What the Country’s Best Digital Leaders Can Teach You About Launching and Growing Your Online Business.
The book features insights from the leaders who built the e-commerce infrastructure in the Philippines, including logistics, payments, and distribution channels; top online brands; and subject matter experts in relevant skills.
Meet the leaders
- Steve Sy – Founder and CEO of Great Deals E-Commerce Corporation
- Charles Ryan Sy – President and CEO of Dropify
- Dannah Majarocon – Managing Director of Lalamove PH
- Martha Sazon – President and CEO of GCash
- Dino Araneta – Founder of QuadX
- Martin Yu – Director of Shopee Philippines
- Nina Ellaine Dizon-Cabrera – CEO of Colourette Cosmetics
- Kim Lato – CEO of Kimstore
- Ben Wintle – Founder and CEO of Booky
- Ace Gapuz – CEO of Blogapalooza
- Hiyasmin Neri-Soyao – Co-Founder and CEO of Shoppertainment LIVE Inc.
- Francis Plaza – Co-Founder and CEO of PayMongo
- Mario Domingo – Founder of Neural Mechanics Inc. and DARC Labs
- Agnes Gervacio – CEO of MDI Novare
- Zen Han – Vice President for National Sales of OPPO Philippines
- Stefano Fazzini – Co-Founder and CEO of MetroMart
- Michael McCullough – Founder of KMC Solutions
Each interviewee was asked to focus on their particular expertise. For example, Ace Gapuz, the CEO of Blogapalooza, shared her expertise on how brands can leverage influencer marketing to enhance their e-commerce capabilities. She gave a high-level overview of how to choose the right influencers, set goals, and execute campaigns. Her tips are important as they are within the specific context of the Philippines, the social media capital of the world.
Adding depth to the book are Globe CEO Ernest Cu, who contributed the foreword discussing the rise of e-commerce in the Philippines. Sen. Senator Risa Hontiveros contributed the afterword focusing on the need for more entrepreneur-friendly legislation in the space.
Kyle Nate, the production editor of The E-Hustle, was proud to gather this caliber of experts for the book. Joining Nate are co-authors Mio Borromeo, Pancho Dizon, and Monica Padillo; managing editor Ada Ortega; and layout artist Josephine Daluz and cover artist Katrina Dela Cruz.
The book was published by Bookshelf PH, a marketplace for print and eBooks that also maintains an in-house imprint focused on non-fiction in general and business genres. Other interesting titles include The Evangelists: Insights from Leaders of the Nation’s Most Beloved Brands, The 50 HR Leaders Reimagining the Filipino Organization, and Fearless Filipinas: 12 Women Who Dared to Be Different.
Bookshelf PH is also behind the recently launched Audiophile, a platform where Filipino listeners can stream audiobooks from a central catalog. The platform is now live with romance fiction, but will soon add other genres for the benefit of not only readers and listeners, but also authors, publishers, and even voice actors.
Though launching as a print book, Bookshelf PH also plans to launch both ebook and audiobook versions of The E-Hustle, giving readers the opportunity to learn from the featured business leaders in the format most convenient to them.
The E-Hustle is available for order here.