Good health is the greatest gift that Filipinos can ever receive. With malnutrition affecting many children, it is crucial for the community to work together to help these children, who will eventually become the future of the country.
Recognizing its role in helping build the nation, Mega Global Corporation, together with the Mega Tiu Lim Foundation, will once again hold the Mega Bigay Sustansya program for the third straight year.
The initiative is a health and nutrition program that’s deeply rooted in the company’s core value of malasakit. It aims to reinforce the importance of nutrition to every Filipino family nationwide and extend a helping hand to those in need.
As it expands the program, Mega Global will be working in partnership with the non-profit organization Reach Out Feed Philippines. The non-profit will spearhead the preparation of the meals daily, deliver these house to house to each beneficiary, provide a nutritional assessment of all the recipes, and analyze and evaluate the results of the program.
Mega Bigay Sustansya aims to support 870 children from various barangays across six provinces through a 60-day nutrition program. These include Batangas, Navotas, Valenzuela, Samar, Surigao del Sur, and Zamboanga. Beneficiaries are children aged four to 12 years old, who will receive two nutritious meals daily for 60 days. The daily meals will include at least one sardines meal, made using Mega Global’s vitamin- and nutrient-packed high-quality sardines.
To encourage parents to support the nutrition program for their children, Mega Global will provide incentives to select participants who fit the program’s criteria, like the biggest gainer, most improved, and more. The children will be measured for their weight, height, and mid-arm circumference at the beginning and end of the program to track their progress.
To further ensure that the progress made is sustained, Mega Global will also be developing leave-behind materials containing affordable nutritious recipes made from ingredients that are easily accessible to the families. This will empower parents and the community with knowledge on how to prepare nutritious meals for the health and well-being of their children and loved ones.
“When we first launched this nutrition program two years ago, we saw how transformative it was for the beneficiaries, who not only saw an improvement in their weight but also in their health and well-being. Inspired by their transformation, Mega Global decided to expand this program and make it sustainable by also educating the community on the importance of having good food and having good nutrition for the whole family,” said Marvin Tiu Lim, Chief Growth and Development Officer.
In all that it does, Mega Global Corporation gives life to its core value of malasakit. From products to people to the greater community, every decision made by the brand is anchored onto the belief of malasakit for all. This once again comes alive in Mega Bigay Sustansya, which is envisioned to uplift the lives of impoverished children and allow them to achieve their potential.