The private sector, in collaboration with non-government organizations (NGOs) and government partners, launches Kain Tayo Pilipinas (Let’s Eat, Philippines), an initiative that invites everyone, including the public, to help feed more Filipino children. At the same time, this program aims to equip families with nutrition information to help alleviate malnutrition, especially amongst children five years and below.
Kain Tayo Pilipinas is a flagship program under the Pilipinas Kontra Gutom (the Philippines Against Hunger) movement, led by private corporations, media, and NGOs, together with the Department of Education, DOST-FNRI, and the National Nutrition Council. Launched during Nutrition Month, this is a new milestone in the journey of the multi-sectoral movement which aims to uplift Filipino lives and help achieve zero hunger.
Malnutrition could cause irreversible damages which can affect them for the rest of their lives. One in three Filipino children experience undernourishment, and more children are at risk due to the impact of the pandemic. The initiative aims to complement feeding initiatives with education on nutrition.
“The first 1,000 days of life are the most crucial to every child’s growth. We want to have nutritional intervention at the earliest stage because it’s not enough that Filipinos don’t go hungry, we also have to ensure that each individual is getting the right amount of nutrients to set them up for a healthy life,” shared Kain Tayo Pilipinas lead Kristine Go of Unilever Philippines.
Below are the NGOs participating in the campaign:
- ABS-CBN Foundation
- GMA Kapuso Foundation
- Kabisig ng Kalahi
- Kusina ng Kalinga
- Project Pearls
- Rise Against Hunger
- World Food Programme Philippines
- Philippine Business for Social Progress
The private sector companies:
- Century Tuna
- Johnson and Johnson
- SUN Business Network
- Universal Robina Corporation
Media and digital partners:
Communications and production partners:
- Publicis Groupe Philippines
- Slingshot Manila
- Film Pabrika
- Greenbulb Communications
The three-fold approach of feeding, education, and collaboration guides the movement in being able to holistically address the issue of hunger and malnutrition in the country.
The feeding programs of the various organizations will be complemented by an education program to ensure that families are equipped to sustainably provide nutritious meals for everyone in the household. An analytics map will be utilized during the rollout to maintain zero overlaps in the efforts of all participating partners of the movement. Another aspect is the call for the public’s participation to help reach more Filipino communities nationwide.
A nutritious meal costs just P25 and every donation help bring meals and educate more Filipinos. Donate here.
Aside from providing meals, the initiative also covers teaching sessions and distribution of educational materials on breastfeeding, maternal and child supplementation, dietary diversity, low-cost fortified food, and sanitation to arm parents with the knowledge they can apply every day.
These educational efforts are aligned with the ongoing community and national nutrition programs developed by the Department of Social Welfare and Development, the Department of Health’s National Nutrition Council (NNC), and the Food and Nutrition Research Institute (FNRI). Kain Tayo Pilipinas will produce NNC and FNRI-approved materials such as a Mother’s Book for self-care and proper dietary planning in the child’s first 1,000 days as well as educational videos to complement the discussions on-site.
“We are grateful for the unwavering commitment of the private sector to join the zero hunger movement. The Kain Tayo Pilipinas program will go a long way in addressing the hunger and malnutrition problems especially among mothers and children who are 5 years and below,” commends Task Force Zero Hunger (TZFH) chairman Cabinet Secretary Karlo Nograles.
“It is very Filipino to use “kain tayo” as a greeting, and it is more often pleasantry rather than a real invitation to eat. We wanted to give a deeper meaning to this phrase, and it is our hope that by coming together and rallying all to help, we will be able to say “kain tayo” to millions of our hungry countrymen,” explains Publicis Groupe Philippines CEO Ken Lingan.
This story is in partnership with Kain Tayo Pilipinas. To donate, visit this link. If you are a company or organization that wishes to contribute to eradicating hunger and malnutrition in the Philippines, contact Kain Tayo Pilipinas here.