WATCH: Antoinette Jadaone Directs “LDR,” This Valentine’s First Kwentong Jollibee

The award-winning Kwentong Jollibee series is back again this Valentine’s season to send forth the message of finding strength in love. Now on its fifth year, the fastfood chain’s popular Kwentong Jollibee gives a triple treat of romantic videos inspired by love stories in the time of the pandemic.

Jollibee invited Antoinette Jadaone to direct the first episode, called LDR. It follows the story of sweet couple Brian and Mina. When the announcement of the lockdown was made, they found themselves stuck in a long-distance relationship just like many couples. Guided by their love for each other, Brian and Mina take on courageous efforts to make their relationship work despite the distance. Will they be able to withstand the test of separation?

Watch it below:

Jadaone is known for directing unforgettable movies, such as Fan Girl, Alone/Together, Never Not Love You, Love You to the Stars and Back, and That Thing Called Tadhana. One of my favorites is her debut film, Six Degrees of Separation from Lilia Cuntapay.

For Filipinos around the world, the Kwentong Jollibee episodes are highly anticipated every red-letter day occasion, including Valentine’s. Since its launch in 2017, Jollibee has already produced over 36 Kwentong Jollibee short films, and gained almost 600 million views over 970 million impressions.

This year’s theme is “Finding Strength in Love” and aims to show people that love is a source of strength, even more in this challenging period.

The second episode will be First Date and will premiere on February 8. It is directed by Pepe Diokno, whose debut film Engkwentro was selected at the 2009 Venice Film Festival. It won the Lion of the Future – “Luigi de Laurentiis” Award for Best Debut Film and the Orizzonti Prize for new trends in cinema. He was also my editor when I was still writing at The Philippine Star.

The last episode is called Hero and will be released on February 12. It is directed by Ianco dela Cruz, who specializes in TV commercials. He’s a veteran for Kwentong Jollibee. He directed the viral videos Vow, where a guy attends his best friend’s wedding, and Choice, about a girl who has to choose between two men.


This story is in partnership with Jollibee. For more information, visit the website and follow their FacebookTwitterYouTube, and Instagram pages.

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