For its Christmas campaign last December, Jollibee partnered with the Jollibee Group Foundation (JGF) to visit kids in Marawi for Magbahagi para sa mga Bata sa Marawi, a special gift-giving program in line with the brand’s annual Maaga ang Pasko initiative.
For this run, volunteers from Jollibee and JGF gave toiletries, hygiene kits, Jollibee Yumburgers, and Red Ribbon treats to more than 500 students from 15 schools at the Amai Pakpak Central Elementary School. Jollibee also gave a dance performance for the children while they showed their appreciation through song and dance numbers.
Magbahagi para sa mga Bata sa Marawi was made possible by the Alrose Group of Companies, Philippine Business for Social Progress, the local government of Marawi, and other volunteers. Other donation partners were Robinsons Department Store, Adarna House, Goodwill Bookstore, Katha Publishing, Rex Bookstore and Vibal Publishing House, Inc.
The program supports Jollibee’s belief in #SharingJoy especially among children to foster love, care, and compassion for others.