When faced with a crowd, there’s a chance that a chunk of the people there are using Vivo phones. After all, the smartphone brand is the third most popular brand in the Philippines, with 1.1 million users and 5,200 stores across the country. Around the world, there are 200 million Vivo users and the brand is one of the top five. What’s the secret to their success? The brand is revealing it now.
At the core of Vivo’s success is its desire to continuously improve and innovate the user experience. Through its six research and development centers and its partnership with leading telecommunications equipment company Qualcomm, they have created features that have become industry standards.
One of their biggest achievements is launching the world-leading 24 megapixel front camera, with a special selfie soft light that can document one’s experiences anytime, anywhere, even in dimly lit environments.
Vivo also pays close attention to marketing, beginning with signing up NBA superstar Stephen Curry in 2017. The brand also dabbled in sports by sponsoring the 2018 FIFA World Cup in Russia and local sports events like the NBA Philippines Season 2016 and 2017, the NCAA Men’s Basketball Season 2017 and 2018, and the UAAP Men’s Basketball Season 80.
In lifestyle, the brand collaborated with some of the biggest names in entertainment during the launch of the Vivo V7+. They tapped Kathryn Bernardo, Daniel Padilla, and Julie Anne San Jose, along with Maymay Entrata, Boyband PH, Kisses Delavin, Chienna Filomeno, Darren Espanto, Tony Labrusca, Inigo Pascual, Ashley Rivera, Barbie Forteza, Maris Racal, Kira Balinger, Loisa Andalio, Paul Salas, KZ Tandingan, Andrea Brillantes, TJ Monterde, Sassa Dagdag, McCoy De Leon, Sue Ramirez, Verniece Enciso, Joyce Pring, and Jason Dy.
Vivo also entered the fashion scene by co-presenting the 2018 Mega Fashion Week Spring/Summer season with Bernardo and Delavin.
To reach the younger populace, Vivo organized 59 mall tours nationwide with its brand influencers and 19 school tours in different colleges and universities with musicians.
It’s not all about marketing for Vivo. The brand produced a touching video tribute to the freedom fighters of Marawi. It resonated among its fans because it received 2.2 million views and more than 90,000 reactions on Facebook. Vivo also held a pre-Christmas CSR activity at the AFP Hospital, where volunteers and influencers spent time with wounded soldiers.
With a combination of advanced technologies, the right collaborations, and strategic partnerships, it comes to no surprise that Vivo has become one of the most successful smartphone brands in the world. I can’t wait to see what they have in store next!
Photos from Vivo