I’ve always been mindful of my wardrobe, choosing to stock my closet with a capsule collection in a tight color palette. Temptations are many, but I’ve successfully managed to look away. That is, until Penshoppe Capital opened in UP Town Center, becoming the the largest Penshoppe store in the country.
The 800-square meter space is beautifully-designed, and looks like an art gallery because of its white walls, floors, and ceiling. The clothes serve as the “pieces,” along with the giant LED screens playing the brand’s latest campaigns (starring supermodels Gigi Hadid, Kendall Jennder, and Lucky Blue Smith, actor Mario Maurer, and K-pop superstar Sandara Park).
The store is designed in a way where shoppers can seamlessly move from one section to another. Each space also has its own “personality,” which feels like you’re stepping into a different store when you enter a different section. Penshoppe Capital carries all the brand’s items, so it’s fun to discover its many offerings.
I was able to visit Penshoppe Capital a day before it opened to the public. Check out some of my favorite pieces below:
As a struggling minimalist, my favorite section is All Day, which has basic shirts, polo shirts, and dress shirts. The polo shirts come in beautiful shades of green, blue, gray, and red. I also loved the dress shirts in white and blue (I hoarded these because you can never have enough white shirts).
Near the entrance of the store is the Fresh Drops section, where shoppers can see the latest collection. Penshoppe launched its Capital the same they launched its 2017 Spring-Summer collection, which is inspired by music and art festivals. Summer staples are mixed with muted and neutral tones, and tropical prints for a fun yet elegant collection.
Of course, Penshoppe wouldn’t be complete without Denimlab, and this section takes up the central location within the Capital. There is an extensive collection of jeans, arranged by styles. There’s even a fit guide!
One of the favorites was the Graphic Tees section, which houses Penshoppe’s Pumped Up Tees collection. I had a great time reading the clever text on the shirts. My brother is a bigger shirt fan so I got him a few pieces.
Don’t think that accessories are forgotten here. Bags, shoes, caps, sunglasses, and fragrances are given their own space. You won’t run out of options! I especially liked the sunglasses section because it has a guide on how to pick a pair based on your facial features.
Overall, it’s fun to shop at Penshoppe Capital because it’s a one-stop for everything the brand carries. The store caters to everyone, whether you’re a zen minimalist or a graphic-obsessed millennial. There’s so much clothes that you can have a million combinations just from this store alone!