I don’t wear makeup but I understand how empowering it can feel. The transformative power of putting on something that can highlight your features is something I experience when I wear something nice. When you look your best, you feel like you can face anything in this world. For me, it’s good clothes. For some women, it’s makeup.
The New York Times also reported on a study that revealed that women feel more confident with makeup and that they are perceived as likable, competent, and attractive with it. Of course, personality, actual competence, and inner beauty play a more important role, but the power of makeup is undeniable.