One of the things I notice in a man is how he grooms himself. No matter how handsome or stylish you are, a lack of hygiene can break that. I’m not even talking about luxury perfumes or a 12-step skincare routine. Sometimes, all it takes is a good deodorant.
Old Spice has transformed boys into men with their line of deodorants, bar soaps, shower gels, body sprays, aftershaves, and colognes. Ask anyone about the brand (regardless of generation) and they’ll talk about its inherent masculinity. After all, Old Spice is the manliest grooming brand on the planet.
Besides Old Spice, one of the things that conjure images of masculinity is a motorbike and the brand has partnered with Ducati for the Spice Up Your Ride raffle promo, where a lucky guy can win an exclusive Old Spice edition of a Ducati SuperSport!