Keeping up with the latest fashion trends is a full-time occupation for many of us. We spend an inordinate proportion of our day perusing the style feeds of various magazines and digesting the content. Kendall Jenner is never far away.
Occasionally, it is worth taking a step back and thinking about why we’re so into fashion. What is it about those glasses or that jacket that makes us go so crazy?
If you’re anything like most fashionistas, you’ve found yourself in this position multiple times. You go into a store, see an item you want, and just have to have it. No power on Earth can stop you from whipping out your credit card and purchasing said item. You’re almost powerless to resist.
The psychology is this situation is unusual. What is it about fashion that is so compelling? What keeps people coming back for more?