If there’s a silver lining to the lockdown, it’s that it accelerated the growth of e-commerce in the Philippines. NielsenIQ stated that online shopping transactions have grown over 325% during this period, and there’s no end in sight. More and more Filipinos are turning to the digital economy to build a business.
While there are many resources about e-commerce in general, there are precious few specific to the Philippines. Starting an e-commerce business in the United States or other western markets is, of course, different from doing so in the Philippine context. There are nuances to every aspect of doing business here, and e-commerce is no exception.
It is this gap that inspired the creation of The E-Hustle: What the Country’s Best Digital Leaders Can Teach You About Launching and Growing Your Online Business.