I’ve always been a National Book Store shopper. As the OG bookshop in the Philippines, I would always visit the SM Southmall and Alabang Town Center branches, scouring its shelves for my next read. It was in the Town branch where I would discover the magical world of Hogwarts. As they say, I’m laking National.
Because I grew up with National, I’ve seen how the brand has evolved to offering not just books and school supplies but also more exclusive items, like refined fountain pens and other collectibles. They even partnered with personalities like artist Benedict Cabrera (BenCab), fashion designer Rajo Laurel, tastemaker Daphne Osena-Paez, and blogger Cecile van Straten for capsule collections.
This year, the bookstore is taking it up a notch by partnering with not just one personality, but with seven design influencers for the biggest collection to date. They have partnered with Amina Aranaz-Alunan, Cat Arambulo-Antonio, Patty Eustaquio, Laurel, Osena-Paez, Rissa Mananquil-Trillo, and van Straten to create a line of limited edition stationery, accessories, and gift items.