For its Christmas campaign last December, Jollibee partnered with the Jollibee Group Foundation (JGF) to visit kids in Marawi for Magbahagi para sa mga Bata sa Marawi, a special gift-giving program in line with the brand’s annual Maaga ang Pasko initiative.
There aren’t a lot of family-run non-governmental organizations (NGOs), but there are advantages to them: a smaller team makes it easier to mobilize teams and resources, and a team composed of family members makes it more personal and intimate. It’s also a great bonding experience.
I was recently introduced to nine advocacies run by families at the 7th Jollibee Family Values Awards. The award-giving body recognizes families who lead exemplary advocacies, and it was inspiring to see Filipinos giving back to the community.