I first started blogging in 2006 and back then, it was just a bunch of people sharing their thoughts online through blogs. Soon, it evolved into a completely different beast with the rise of platforms like Twitter, where people can share short-form thoughts; Instagram, where it’s mostly visual; Snapchat, where the point is ephemera; and YouTube, where the idea is to become a talk show host. YouTube is one of the most exciting platforms because it allows people to share their humor, skill, and creativity.
YouTube recently revealed the 12 NextUp creators who are bringing their YouTube careers and channels to the next level. The program is part of the platform’s goal to help up-and-coming creators build their channels and produce creative and reliable content.