Google Maps Powers Virtual Pride March This Weekend

Due to COVID-19, many social activities are being turned into online events, including the annual Pride March. This year, the march is going digital and it’s being enabled by Google Maps.

“Pride March From Home: United for COVID Relief” is a project led by Pride@Tech, a group of employees from tech companies and community volunteers. Their initiative for the online Pride March this year is to use Google Maps to enable people to show solidarity for the annual traditions of Pride March while staying safe at home. Towards the end, marchers can make a donation that will go to LGBTQ+ communities affected by the coronavirus pandemic.

The virtual Pride March will be held on June 27, Saturday at 3PM.

To participate, all you need to do is go to, create a virtual march route (you can nominate any local destination), pick a rainbow color for your route line, and make your route count by writing a caption. You can share on social media, march again, or donate. If you’re donating, all proceeds will go to LGBTQ+ communities affected by COVID-19.

“We believe in the power of technology like Google Maps in bringing possibilities. The virtual Pride March this year not only continues to show the resilience of the LGBTQ+ community but the helpfulness of the digital space to further unite people for a cause wherever they are in the world,” said Marv Echipare, co-founder of Pride@Tech and Product Support Strategy Manager at Google.


This story is in partnership with Google. For more information, follow them on FacebookTwitter, and Instagram.

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