Here are the Best Ads of the Year, According to YouTube

There are people who hate ads but I’m definitely not one of them. I love seeing how brands tell fleshed-out stories in just a few minutes, even less. It shows how a short timeframe can’t limit the power of creativity. This year, YouTube held the second YouTube Ads Awards to celebrate outstanding campaigns that don’t just sell a product but tell a story.

The awards panel sifted through 360 entries across 17 categories from which 42 finalists were then recognized as Crystal, Silver (Second Prize), and Bronze (Third Prize) awardees. From all the winners, the jury awards the Ad of the Year — the video which demonstrates the most creative and world-class brand storytelling.

Below are the winners:

Ad of the Year

Brand: Max’s

Awards: Crystal for Food & Beverage, Silver for Retail & Restaurants, Silver for Corporate Image and Public Sector

Food and Beverage

Brand: Alaska

Awards: Bronze for Food & Beverage

Brand: Max’s

Awards: Bronze for Food & Beverage, Bronze for Retail & Restaurants, Crystal for Corporate Image and Public Sector, Bronze for Storytelling for Occasions

Health & Nutrition

Brand: Diatabs

Awards: Silver for Health & Nutrition

Brand: Vicks

Awards: Bronze for Health & Nutrition, Bronze for Corporate Image and Public Sector

Beauty & Personal Care

Brand: Close-Up

Awards: Silver for Beauty & Personal Care, Bronze for Multi-Video Storytelling, Crystal for Effectiveness

Brand: Safeguard

Awards: Bronze for Beauty & Personal Care

Brand: Master Facial Scrub

Awards: Bronze for Beauty & Personal Care

Financial Institutions & Services

Brand: BDO

Awards: Bronze for Financial Institutions & Services, Crystal for Multi-Video Storytelling

Brand: Cashalo

Awards: Bronze for Financial Institutions & Services

Retail & Restaurants

Brand: Bench

Awards: Crystal for Retail & Restaurants, Silver for Long-Form Storytelling, Crystal for Effectiveness

Brand: McDonald’s

Awards: Silver for Retail & Restaurants

Brand: Robinsons

Awards: Bronze for Retail & Restaurants

Technology, E-Commerce, and Telco

Brand: Vivo

Awards: Silver for Technology, E-Commerce, and Telco

Brand: Globe

Awards: Bronze for Technology, E-Commerce, and Telco

Travel, Transport, Automotive, and Leisure

Brand: Philippine Airlines

Awards: Bronze for Travel, Transport, Automotive, and Leisure, Bronze for Storytelling for Occasions

Corporate Image and Public Sector

Brand: PLDT

Awards: Silver for Corporate Image and Public Sector

Multi-Video Storytelling

Brand: BDO

Awards: Crystal for Multi-Video Storytelling

Brand: San Miguel

Awards: Bronze for Multi-Video Storytelling

Brand: Home Credit

Awards: Bronze for Multi-Video Storytelling

Best in 5-Sec Intro

Brand: Globe

Awards: Bronze for Best in 5-Sec Intro

Brand: Cornetto

Awards: Bronze for Best in 5-Sec Intro

Brand: SM Supermalls

Awards: Bronze for Best in 5-Sec Intro

Long-Form Storytelling

Brand: Levi’s

Awards: Crystal for Long-Form Storytelling

Brand: McDonald’s

Awards: Bronze for Long-Form Storytelling, Bronze for Effectiveness

6-Sec Storytelling

Brand: Robitussin

Awards: Crystal for 6-Sec Storytelling

Brand: Oishi

Awards: Bronze for 6-Sec Storytelling

Brand: San Miguel

Awards: Bronze for 6-Sec Storytelling

Storytelling for Occasions

Brand: Red Horse

Awards: Bronze for Storytelling for Occasions

Effectiveness

Brand: Globe

Awards: Bronze for Effectiveness

This year’s esteemed panel of judges includes: McCann Worldgroup Chief Creative Officer Joe Dy; Mullenlowe Philippines President Leigh Reyes; McDonald’s Philippines Marketing Director Kring Lao; Security Bank Digital Head Gerry Dy; P&G Philippines Chief Marketing Officer Lester Estrada; actress and content creator Judy Ann Santos; television host and content creator Alex Gonzaga; film director Antoinette Jadaone; The Huddle Room Media Inc. Managing Partner Eugene Manalo; film director and head of Globe Studios Quark Henares; and director and cinematographer Lyle Sacris.

 

This story is in partnership with YouTube. For more information, visit the website or follow them on Facebook, Twitter, and Instagram.

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