Some Filipinos are so conservative that just a hint of sex during a conversation will get them to blush. I think a lot of us are misinformed in such matters because we treat it as a taboo subject. All my friends know that I’m sex-positive, and I’m glad that there are other organizations who think so, too. Eleven organizations have formed a coalition to launch Do It Right, a campaign urging Filipinos to support family planning and reproductive health.
Members include DKT Philippines, the Family Planning Organization of the Philippines (FPOP), The Forum for Family Planning and Development, The Philippine Society for Responsible Parenthood, LoveYourself, RTI International, SheDecides Philippines, and all four professional associations for the country’s midwives.
The campaign will include a social-media blitz, festival events, as well as advertising in traditional media like billboards, print and radio. It encourages couples and individuals to flash the Do It Right! hand sign in selfie posts or in public: Two fingers held up together — representing the members of a couple – with a thumb in-between representing the contraceptive or safe-sex measures that strengthen their bond.
The ‘DO IT RIGHT!’ campaign is designed to encourage everyone to take those beliefs they already hold inside and share them out in the open, proudly, especially on social media like Facebook.
It looks like a promising campaign, as repeated opinion polls have shown that more than 70% of Filipinos support family planning and initiatives, such as the Responsible Parenthood and RH Law.
Economists and public-health experts have long lamented the need for improved RH education and access to modern contraception in the Philippines, especially for the country’s poorest. Religious-based organizations have protested the RH Law in recent years, but the law prevailed against court challenges and is fully in force today.
I hope that in time, through Do It Right, Filipinos will not be embarrassed to talk about these matters. Sex is a beautiful thing. It’s something that we shouldn’t be ashamed of.
This story is in partnership with Do It Right. For more information, follow the Facebook page. Join the conversation at #DoItRight.