For the past 80 years, Marvel has told stories beyond imagination, pulling in comic book readers, moviegoers, gamers, television viewers, toy collectors, and many different forms of fandom into the fantastic realm of superheroes. From Marvel Comics #1’s first publication in 1939 to the release of Marvel Studios’ Avengers: Endgame in 2019, this year marks a significant milestone for Marvel as it celebrates eight decades of epic storytelling.
With some of Marvel’s biggest fans in Southeast Asia, Marvel and SM will celebrate this legacy nationwide through Marvel 80 Years at SM, bringing thrilling new activations for Filipino fans to share their passion for Marvel’s characters and stories. This collaboration will look back at 80 years of Marvel across comics, gaming, toys, apparel, footwear, accessories, and many other consumer products at different SM Supermalls starting at The Block Atrium in SM North EDSA on August 27.
To celebrate Marvel’s trailblazing beginnings in the comic book industry, there will be an exhibit featuring several Marvel Comics covers such as the first issues of Spider-Man, Captain America, The Avengers, X-Men, Fantastic Four, and many more.
Filipino talents who have contributed to the world of Marvel Comics will also be recognized, including Whilce Portacio, Adrian Alphona, Mico Suayan, Kim Jacinto, Jay Anacleto, Tony De Zuniga, Elmo Bondoc, Kevin Librandia, Rico Rival, and Leinil Yu.
Marvel Games has also set up immersive booths that allow gamers to step into new updates on MARVEL Future Fight, MARVEL Contest of Champions, MARVEL Strike Force, and MARVEL Puzzle Quest.
Toy collectors are in for a treat as the Marvel 80th collection from Hasbro will be made available for sale. Toys from Funko and Lego will also be available for sale, plus life-size action figures and collectibles will be put on display.
To commemorate this celebration, special edition Marvel 80th Philippine merchandise will be exclusively available at SM, including clothes and plushies. For every P1,000 single-receipt purchase on all Marvel merchandise in any SM Store and Toy Kingdom branch nationwide, shoppers are entitled to get a limited-edition Marvel 80 Years collectible poster. On top of that, they can also score a premium Marvel 80 Years bag tag when they purchase any Marvel product at select Marvel 80 Years retail pop-up store in SM Malls.
Don’t miss out on the chance to celebrate Marvel’s 80th anniversary! Join fellow Filipino Marvel fans at SM City North EDSA starting this August 27. Meanwhile, fans can also look forward to celebrations at SM Seaside City Cebu starting September 1 with Wave, Marvel’s new Filipino Super Hero, joining the Philippine celebrations at her very own hometown, Cebu, and be among the first to see her in MARVEL Future Fight.
Marvel 80 Years at SM will be making rounds soon nationwide in more than 70 SM Supermalls nationwide.