While summer calls to mind a long, relaxing vacation, most Filipinos see the season as a great time to make plans with their friends or even a good time to get active and enjoy the outdoors.
For Jamba Juice, summer is not just a good time to start enjoying a healthful and active routine, but to also blend this passion with finding and bonding with a community.
To encourage more Filipinos to embrace and enjoy a healthful lifestyle, Jamba Juice hosted the second edition of Whirl’d Cup, a two-day mixed (read: co-ed) Ultimate Frisbee tournament organized with JMJ Sports Training Services, in partnership with the Philippine Flying Disc Association.
View this post on Instagram
Whirl’d Cup 2019 happened last May 11-12, 2019, at the Ayala Alabang Country Club. Over 550 players and 27 teams participated in the tournament, which was open to first-timers, regulars, and veteran players, with no age limits or other requirements.
Aside from the matches, Ultimate regulars and newer players alike also tested their athletic prowess and worked up a sweat at the Whirl’d Cup Skills Challenge Games.
“At Jamba, we believe in blending goodness into every moment. In our stores, we use real whole fruits blended with our juices to create our smoothies, juices, and bowls—whether the combination is unusual or expected—the experience and taste is still great,” shared Jamba Juice Marketing Manager Steph Elumba. “When we looked at Ultimate Frisbee, we saw how the community blended each individual player into one big family. From ages 15 to 50, men and women blended together for a weekend of Ultimate fun and Jamba Juice smoothies.”
The Whirl’d Cup also served as a great introduction to Ultimate, a fast-paced, no-contact sport requiring only a disc and a well-lit space to play. The sport has rapidly grown since it was first introduced in the Philippines in the early 2000s, making the local Ultimate community one of the fastest-growing in Asia.
“For us, Ultimate is the sport that best encapsulates our values and our vision for how anyone can live a Better Blended life,” added Elumba. “Ultimate is a great way to blend people of different ages, sexes, professions, and backgrounds in one space, as the sport’s inclusive nature makes it easier for people who share a passion for sports, fitness, and good food and drink to come together.”
Beyond introducing more Filipinos to Ultimate, Jamba Juice also provided players with an opportunity to support the sport’s growing community. A portion of the sales from the Jamba Juice food truck, the Fender Blender, will support Pilipinas Ultimate, the national Ultimate team, as they take part in tournaments in Japan and China.
“Just as it’s important to nourish our bodies with delicious and nutritious food, we believe that it is important for more Filipinos to enjoy a more inclusive experience of sports. A better you starts with better food (in this case, our smoothies), and when you can tap into the better you, you can help create a better world,” said Elumba.
“We hope that more people will be inspired by the Whirl’d Cup, start creating their vision of a healthful life, and get blended into Ultimate’s exciting and fun scene.”
This story is in partnership with Jamba Juice. For more information, visit the website or follow them on Facebook, Twitter, and Instagram. Cover photo by All About U, a passionate group of people covering Ultimate Frisbee around the world.