With the prevalence of social media, it’s become easier to discover new talents in every field imaginable. Of course, this includes fashion, and ZALORA took advantage of this connectivity for Make Me A ZALORA Model Cycle 3 (MMAZM), a regional modeling competition that looked for its contestants online. Two winners were recently announced and they are Jeremiah Lisbo from the Philippines and Yunike Francesca from Hong Kong.
As part of their prize, Lisbo and Francesca won a paid contract as the faces of ZALORA in 2019; a modeling contract with Upfront Models, the official model agency for MMAZM Cycle 3; and a year’s worth of wardrobe items from ZALORA.
The cycle ran for four weeks with over 7,500 entries across six countries. The competition began with an open call on Instagram, where aspiring models were encouraged to post their best photos using the hashtag #MMAZMCycle3. Twelve contestants were chosen, and they joined a headshot challenge by my friend, fashion photographer Miguel Alomajan and directed by ZALORA’s in-house creative team, which included two of the competition’s judges: Ashley Wong Cheng, head of production and Florence Song Oon Hui, head stylist. This was followed by a photo and video editorial shoot and a runway challenge as the grand finale.
The winners were selected by a panel of industry personalities, who formed the judging committee for the Grand Finale. The panel consisted of Watson Tan, founder of UpFront Models Singapore; Cheng; Hui; Christopher Daguimol, ZALORA Group PR and social marketing director; and Paulo Campos III, ZALORA Philippines founder and CEO.