These Women Prove That They Are #StrongerNow

I recognize that life is tougher for women. There’s a double standard when it comes to them and they are judged harshly when they break the rules that an imaginary figure set, presumably a million years ago.

They are also expected to look their best at all times. Imperfection must be tucked away, whether through makeup or with a smile. It’s such a tiring routine and because of this, many are calling on their fellow women to wear their scars with pride, since they are signs that a woman is braver, more beautiful, and stronger now because of the struggles she overcame.

With this, Pantene Philippines launched its #StrongerNow movement, which aims to inspire Filipinas to celebrate every scar, every sweat, every struggle that made them the kind of strong they are now.

#StrongerNow is a collection of stories of struggles and triumphs of Filipinas from all walks of life: actresses Anne Curtis-Smith, Jasmine Curtis-Smith, and Gabbi Garcia, YouTubers Anna Cay and Say Tioco, gamer Alodia Gosiengfiao, musicians Chi and Gabs Gibbs, athlete Dennise Lazaro, host Joyce Pring, Miss International Queen 2012 Kevin Balot, and bloggers Stacy and Danah Gutierrez.

Each of them has had her own moment of struggle that made her the strong woman that she is and continues to be every day. They are the perfect ambassadors to represent the new Pantene Pro-Vitamin series, the first-ever vitamin shampoo that addresses hair breakage due to daily washing. The Pantene Pro-Vitamin series strengthens hair against breakage with every wash, much like the women it supports: stronger with every damage.

The new Pantene Pro-Vitamin shampoo and 3 Minute Miracle conditioner are designed to put in more nutrients with every wash through the patented Gel Network Technology, which adds antioxidants, emollients, and Pro-Vitamins. Its ultra-fine lather technology also allows you to reach deeper spots when you shampoo your hair, while its water-activated cushion enables smooth detangling and less hair breakage. Lastly, it also strengthens your hair to prevent hair loss.

The new Pantene Pro-Vitamin shampoo and 3 Minute Miracle comes in the following variants: Hair Fall Control, Total Damage Care, Silky Smooth Care, and Color Protect. Each 170ml Pro-Vitamin shampoo retails for P109 and 150ml 3 Minute Miracle for P149.

You can also purchase the new Pantene Pro-Vitamin shampoo and 3 Minute Miracle conditioner on Lazada and save up to P332.


This story is in partnership with Procter & Gamble. For more information about the products, visit its website or follow its FacebookTwitter, or Instagram pages.

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