Jollibee’s Amazing Aloha Yumburger is Back and I’m So Excited!

I love burgers and one of my favorites is Jollibee’s Amazing Aloha. Its unique flavor combination of a burger and a pineapple is so unforgettable that even Anthony Bourdain was smitten, calling it a “very tasty burger” when he tried it for his show Parts Unknown.

The Amazing Aloha Yumburger is set to return for a limited time only and I’m super excited for it!

Jollibee’s Amazing Aloha debuted in 1996, was taken off the menu, and relaunched in 2013, the same year Bourdain anointed it to cult status. It made seasonal appearances in 2014 and 2017, and now it’s back! The burger has become one of the brand’s most successful limited time offers, its customers loving the combination of the fresh lettuce, crispy bacon, signature sweet and juicy pineapple ring, cheese, 100% beef patty, and a blended honey mustard dressing.

Some people may say that pineapples don’t belong on savory dishes but I beg to disagree. I’d like to quote Barb Stuckey, who wrote in her book TASTE: Surprising Stories and Science About Why Food Tastes Good, “We like sweet because it signals calories, or energy, to us. And we like salt because we need it for normal bodily function. We have no sodium storage system, as we do with other minerals (i.e. we store calcium in our bones), so Mother Nature’s solution is a built-in craving for it. The combination of these two positive biological responses is very pleasurable.”

I wish Jollibee would make the Amazing Aloha Yumburger a menu staple, but I guess its limited-time status makes it even more special.

Customers can enjoy it as a solo single patty (P85) or a solo double patty (P115) starting September 3, 2018.


This story is in partnership with Jollibee. For more information, visit the website and follow their FacebookTwitter, and Instagram pages.

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