After an exciting two weeks where riders joined Grab’s partnership with the Walt Disney Company Southeast Asia for Stars Wars Episode VIII: The Last Jedi, the ridesharing app held its final showdown on December 16 at the Bonifacio High Street Activity Center, where they awarded Grace Marcellana as the winner.
Grab will fly Marcellana to San Francisco, USA on an all-expense paid trip to Rancho Obi-Wan, the world’s largest privately-owned Star Wars museum. She and a friend will go on a guided tour arranged by the owner, Steve Sansweet, who served as the head of fan relations at Lucasfilm for 15 years.
She will also get tickets to the Morrison Planetarium, the world’s largest planetarium, a VIP tour of San Francisco, and see the life-sized Yoda bronze statue in the Lucasfilm headquarters in Paradiso.
I’m so happy she won because she was one of the two girls present in the whole lineup and she’s the best friend of my good friend Mimai Cabugnason. I hope Grace picks Mimai as her companion!
The fun began on November 27 when users were asked to pick a side between the First Order and the Resistance (I chose the First Order), and have a TIE Silencer or an A-Wing pick them up. The five riders with the most rides from each side who used the promo code THELASTJEDI were invited to the final showdown, where they joined a quiz night.
In case you were wondering, 59% of riders chose the First Order while 41% chose the Resistance!
Those who watched the final showdown enjoyed a day of intergalactic activities like photo booths for the Resistance and the First Order, Jedi and Sith training at the Jedi Challenge booth, augmented reality games, and a maze where participants maneuvered a BB-8 and a BB-9E droid.
Also on display were the Grab cars with The Last Jedi stickers. I swooned when I saw Adam Driver’s face as Kylo Ren!
After the program, we drove to Venice Grand Canal Mall to watch The Last Jedi. A lot of people have called it divisive but I liked it, especially Laura Dern as Vice Admiral Holdo. I read this excellent article about how the character subverts our expectations for female military power.
Grab’s partnership with Walt Disney Company Southeast Asia for The Last Jedi was fun. I hope they do more next year!