In the light of the victory won against Islamic rebel fighters in Marawi and the recent extension of the Martial Law in the city for another year, Vivo Philippines has been extending their support in more ways than one. Just in time for Christmas, the brand launched a special Christmas video in honor of the brave soldiers who risked their lives in the conflict in Marawi.
The touching video, which captured the hearts of many, depicts the story of a widow, her children, and a husband and father they lost in the Marawi conflict and the people who reached out to them to return the priceless favor.
Vivo Philippines also paid the wounded soldiers of Marawi a visit during a special outreach affair at the Armed Forces of the Philippines (AFP) Hospital last December 17 to interact with and personally thank the freedom fighters. Vivo’s brand endorsers Jason Dy, KZ Tandingan, Darren Espanto, and Kisses Delavin joined in on the affair to give encouragement and empowerment to the soldiers.
Likewise, other Vivo endorsers showed their unwavering support by offering them a salute on social media. Daniel Padilla said, “This Christmas, I would like to extend my #SelfieSalute to all the brave soldiers who fought for our freedom.”
BoybandPH posted, “Hey super fans!Let us all do a #SelfieSalute for all our brave soldiers who made this year’s Christmas peaceful,” while Julie Anne San Jose posted “I am sending my #SelfieSalute to our brave soldiers who fought for our freedom and peace!” Other Vivo endorsers Sue Ramirez, Jason Dy, love team Inigo Pascual and Maris Racal also posted their own selfie salute in support. All of the influencers made sure to also encourage their fans to also post their own selfie salute as a sign of support to the soldiers.
Thanks to the call for support by the key influencers of Vivo, hundreds of fans shared their own selfie salute, which was shared to the soldiers during Vivo Philippines’ Marawi soldiers outreach affair at the AFP hospital.